What does a white paper means
The old school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. Even in the business world, there are a variety of definitions -- some more product-centric than others. We're here to arm you with the best definition of a whitepaper in the context of business and marketing.
If you think a term should be updated or added to the TechTerms dictionary, please email TechTerms! When it is used for commercial purposes, it could influence the decision-making processes of current and prospective customers. Lisa Scottoline RUNNING FROM THE LAW Trends of 'White Paper' Used Occasionally. And yet, in order to persuade your audience, you need to focus on their needs.
What Is a Whitepaper? Marketers create whitepapers to educate their audience about a particular issue or explain and promote a particular methodology. They're advanced problem-solving guides. Typically, whitepapers require at least an email address for download usually they require information more than thatmaking them great for capturing leads. The goal whtie a whitepaper is to inform and persuade based on facts and evidence, not tell the world why your product is the best and z need to buy it now.
Many tasks what means white does paper a Marge Gaughan
What Are the Industry Standards? Technically, there are no minimum requirements for whitepapers. Anyone can call anything a whitepaper -- this doesn't mean you should, though. Without some boundaries on what is and what isn't a whitepaper, we risk confusing our audience and losing credibility.
No fewer than six pages, including illustrations, charts, and references. Can be upwards of fifty if the topic requires that much detail.
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Chances are, it won't. There is usually a title page, table of contents, short executive summary optional but helpfulintroduction, several pages educating the reader about the problem, several pages hypothesizing a solution, several pages offering an example of a company that used that solution to achieve results, and a conclusion.
Denser than an ebook. PDF in portrait orientation 8.
Professional, serious, well written, and well edited. I'd recommend hiring a graphic designer to design page layout, images, fonts, and colors as well. How Are They Different From Blog Posts and Ebooks?
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Whitepapers are the academic papers of marketing content. Readers expect a high degree of expertise backed by solid research that is fully documented by references. Whereas writing blog posts and ebooks can take anywhere between a few hours and a few weeks, a good whitepaper can take between a few weeks and a few months to write and polish. They're much more serious in tone, less flashy, and more heavily ahite than blog posts and ebooks. Download 13 customizable ebook templates for free here. You can imagine this makes them kind of boring in wyat -- truthfully, what does a white paper means people don't actually want to read whitepapers, but they do it anyway because they tend to be particularly detailed and informative, authoritative, and written by industry experts.
Or their boss told them to. So, if whitepapers are so whitd, why do marketers create them? Well, they're a whtie resource for your prospects and sales team, and they help you build credibility and trust with your readers. Also, meanx who choose to download whitepapers often are further into the customer buying cycle.
Imagine you work for a company that sells kitchen cleaning equipment to restaurants and you write a whitepaper about the maintenance and inspection of commercial kitchens. Describes the technical or business benefits of a certain vendor's offering, either a product, service, or what does a white paper means. In business-to-business marketing[ edit ] Since the early s, the term "white paper" has been applied to documents used as marketing or sales tools in business. You can imagine this makes them kind of boring in comparison -- truthfully, most people don't actually want to read whitepapers, but they do it anyway because they tend to be particularly detailed and informative, authoritative, and written by industry experts.
Imagine you work for a company that sells kitchen cleaning equipment to restaurants and you write a whitepaper about the maintenance and inspection of commercial kitchens. That whitepaper is probably chock full of information about legal requirements for exhaust systems, cooking equipment, and cleanliness documentation that could put even the biggest kitchen maintenance enthusiast to sleep if read cover-to-cover.
But it also serves as an incredibly useful reference for restaurant owners who want to know how to maintain their kitchens to pass what does a white paper means. Once they know what does a white paper means clean they need to keep their kitchens, then they'll probably buy some expensive cleaning equipment from you because they see you as a helpful, detail-oriented, credible more info. But sometimes ebooks are a foes way to share in-depth content online: Originally published June 27updated September 11 Enjoy this article?
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