Sample of a government white paper
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And here's the thing, when most people start out to learn copywriting, they initially focus on Business-to-Consumer B2C copy. This is easy to do with Microsoft Word. White papers are usually between 5 and 10 pages in length. Their hot buttons are usually quite different. It's not unusual for businesses to hire you to write multiple white papers, each one addressing a different segment of their audience. The bigger and more numerous the problems, the more likely they are to invest in a solution. Explain why your audience should accept your proposed solution.
Purpose and Audience Summary: A white paper is a certain type of report that is distinctive in terms of purpose, audience, and organization. This resource will explain these issues and provide some other tips to enhance white paper content.
Sachiko Sakamuro, Karl Stolley, Charlotte Hyde Last Edited: Originally, the term white paper was used as shorthand to refer to an official government smaple, indicating that the document is authoritative and informative in nature. Writers typically use this genre when they argue a specific position or propose a solution to a problem, addressing the audience outside of their organization. Today, white papers have become popular marketing tools for corporations especially on the Internet since many potential customers search for information on the Web.
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Corporations use white papers to sell information or new products as solutions that would serve their customers' needs. The Purpose of a White Paper Click, the purpose of a white paper is to advocate that a certain position is the best way to go or that a certain solution is best for a particular problem. When it is used for commercial purposes, it could influence the decision-making processes of current and prospective customers.
What Kind of Problems Do Readers Want to Solve? The audience for a white paper can be the general public or multiple companies that seek solutions to their problems or needs. Typically, you will not know your audience personally, unlike when you write a recommendation report for your client.
And yet, in order to persuade your audience, you need to focus on their needs. If you can address the problems that your readers want to solve, they will read your white paper for a solution. Otherwise, your white paper may not be read.
- Plus, they are a way for a company to build up its credibility within its marketplace and establish itself as a thought leader.
- A Handbook for Strategic Planning by Denise L.
- Although the intended audience is the Department of the Navy, the guidance is equally useful to other government agencies and to the private sector.
It is important to emphasize your readers' interests rather than your interests, as shown in the example below: This white paper introduces ABC company's new freight service. This white paper discusses how to choose a freight service company that best fits your needs.
Is writing white papers something you'd enjoy? Sachiko Sakamuro, Karl Stolley, Charlotte Hyde Last Edited: There are pros and cons to each. Some good examples include: With the information in this post, plus the included template, you should have everything you need to do the job right. Resource libraries are a strong spot to put white papers. Do you belong to any professional groups or do any public speaking? Use clear, precise terms.