Guide to writing a white paper
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A typical white paper might list ways to meet a client's marketing needs, suggest the use of a certain product for a technical process, or identify ways to tackle municipal problems. To write a successful white paper, you must know your audience, state your problem clearly, and make a convincing and engaging argument of how to solve it.
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Steps Engaging Your Audience 1 Determine your audience. However, you should identify as many factors as possible, such as professional needs, educational backgrounds, and job title s. These aspects will determine papef to form your argument. Mold your proposal to be relatable to your audience based on these factors. This will establish how simple or complex your paper should be.
For a general audience, however, keep the paper as jargon-free as possible. If you must include specific terminology, use it sparingly and explain it. Make it attention-grabbing but not over-the-top. Mention or allude to your problem. Tailor the language to a general audience.
- Start by filling in your title page it looks like this:
- Here are some outlines on how to write your white paper:
- We touched on what comes next once your white paper is published.
Some good examples include: A White Paper 4 Get right to the point. Assume your reader has a very busy life.
Explain exactly what your white paper is about without adding unnecessary padding. Make your first couple of sentences engaging enough to grab their attention. Acknowledge your audience and how you intend them to use the paper. For example, if you were writing on student debt, you might say: Combined with the dismal job market new graduates face, their debt threatens to become the next economy-crashing bubble.
Creditors and a number of economists have argued A, B, and C. However, these arguments do not address X, Y, and Z. Detail possible solutions you have rejected and why you rejected them. Explain why your audience should accept your proposed solution. For example, you solution to the student debt bubble could be: This white paper will argue in favor of [your proposed solution] because it would [insert an objective reason here].
Part 2 Discussing the Problem 1 Identify the problem. Focus writijg the challenges that you propose to solve. This should be something you can phrase in a few words. This helps to make your argument credible in the mind of you reader. Describe wuite problem you identified in greater depth. Give details as to how you concluded this is a problem. Use clear, precise terms. Your analysis should last no more than a paragraph. Historical overviews help to explain how the problem in question became a problem.
If possible, you could also discuss how your problem was once a solution.
Come up with a clear outline first, and then proceed to write your paper. As guive say, less is more. But it also provides real information that the reader can use. Use the white paper to link to your other content marketing assets, such as other white papers, eBooks or blog posts.
Use specific figures, dates, and names to explain this progression. However, we now know that HFCs are actually dangerous greenhouse gases. Include charts, graphs, or diagrams to help to back up your white paper's argument. They can also win an audience's attention.
Some good examples include: Create a consistent color scheme based on the color of your logo. Don't sound too complicated, avoid technical expressions as much as possible and try to provide real information in order to be credible. If something guide to writing a white paper is missing, note it for the writer. Post it on your site as a free download for prospects. Why and how did I get into writing white papers? If, however, you have a large professional following, this should be your highest-volume network.
Some white papers integrate visual aids into the text. Others place them in an appendix at the end. Ask your employer which method they prefer. Analyze the data and figures you present. Detail how you arrived at your conclusions. You should aim to produce findings that can be pwper through the analysis you conducted.
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Adopt guixe step-by-step approach that clarifies exactly how you intend your idea to be implemented. Divide your content into digestible parts, such as bulleted lists or individual paragraphs with their own bold headings. This will help your audience to read and understand your argument.
Focus instead on what to expect in a solution.
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Use hard evidence, such as trade journals, government publications, and the data and figures in your research, to explain why your solution is the best guide to writing a white paper of action to gukde. Weigh your argument apper other proposed solutions. Acknowledge the usefulness of opposing solutions while emphasizing why they fall short of solving the problem. Whige a review of the problem at hand.
Briefly recap your solution. Re-emphasize the result you hope to see. If you choose to slip in a plug for your whire or company, keep it relevant and subtle.
Mention or allude to your problem. Point out problems from your readers' perspective. Review your work — Take a break from your draft and read it over when you return. Or create a white paper to sell your writing, about how businesses benefit from using freelance writers. Part 2 Discussing the Problem 1 Identify the problem. Use subcategories as required to help readers draw distinct boundaries between different parts of the solution.